How can we help?

Insights: Analyzes & Key figures explained

You are here:

In the area Insights the Selector statistics can be called up, which form a good analysis basis for success indicators and thus for the success of your own selector. Under Start date and End date the analysis period can be set in each case.

Explanation of the key figures

Screenshot of the insights displayed in the digitizer
  1. Requests: Number of requests. A request starts when the selector is called via the browser - even calls where no answer is clicked on - count as a request (see bounce rate).
  2. Bounce rate: Percentage of queries that left the selector without answering the first question.
    • Benchmark: The bounce rate should be below 7%.
    • Finding: A high bounce rate is a sign that the first question may have been formulated incomprehensibly or that the user came to the page with the selector with incorrect expectations (traffic quality).
  3. Exit rate: Percentage of requests that answered questions but left the selector before reaching the results page.
    • Benchmark: The exit rate should be below 10 %.
    • Finding: A high exit rate is a sign that the question tree may have been formulated too complex or too long and the user is overwhelmed at one point.
  4. Completion rate: Proportion of requests that answered all questions and reached the results page.
    • Benchmark: The completion rate should be over 85 %.
  5. CTA clicks / requests: Share of all inquiries in which the call-to-action (CTA) button on the results page was clicked.
    • Benchmark: The CTA clicks / requests ratio should be over 7 %.
  6. CTA clicks / completions: Proportion of inquiries that reached the results page in which the CTA button on the results page was clicked.
    • Benchmark: The CTA clicks / completions ratio should be over 20 %.
  7. Form submits / requests: Share of all inquiries for which the form stored in the selector was sent.
    • Benchmark: Form submits / requests ratio should be above 5 %.
  8. Form submits / completions: Proportion of inquiries that reached the results page for which the form stored in the selector was sent.
    • Benchmark: Form Submits / Completions Ratio should be over 50 %.

Selector Insights

The key figures described above are graphically displayed in the Selector Insights per day.

  • Requests per day: Number of inquiries per day, divided into:
    • Bounce Count: Number of requests that left the selector without answering the first question.
    • Exit Count: Number of requests that answered questions but left the selector before reaching the results page.
    • Finished Count: Number of requests that answered all questions and reached the results page.
  • CTA clicks per day: Number of CTA button clicks per day, divided into:
    • goToExternal Count: Number of clicks on CTA buttons that lead to external content.
    • goToForm Count: Number of clicks on CTA buttons that lead to the contact form.
  • FormSubmits per Day: Number of contact forms sent per day.

User inputs:

  • Graphical overview of the number of clicks on the respective answer option in the selected period.

Exits:

  • Number of abandonments of the questionnaire assigned to the question that was abandoned.

Recommended Products:

  • Percentage distribution of the recommended products based on their product ID.

CTA clicks:

  • Number of all clicks on the CTA buttons on the results page with the assignment to the respective product.

Form submits:

  • Number of contact forms submitted. If the CTA button is in the bottom section, the clicks are not assigned to a product, while it can be assigned to the products in the product section.
Was this article helpful?
How can we improve this article?
Please submit the reason for your vote so that we can improve the article.
Back Insights at a glance
Table of Contents

Contact

We look forward to every inquiry about the Digital Product Selector. Let's digitize B2B sales sustainably together!

info

mailkontakt@foxbase.de
phone+49 211 1586 4066
addressOststrasse 10, 40211 Düsseldorf