We are FoxBase!
With our Digital Product Selector, we will revolutionize B2B sales, as we finally enable true digitalization. Nothing less than a really good consultation is our benchmark. This means that customers and sales staff can finally find the best product quickly, easily and digitally.
We are a young, highly motivated team with clear values. We want to make a sustainable contribution with our knowledge of digitalization and simplify the lives of customers and sales representatives and also ourselves with our solution! In doing so, we want to be efficient, meaning we want to produce and achieve something with foresight.
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FoxBase was founded in February 2016 by Carsten Dolch and Benjamin Dammertz in Düsseldorf. The idea behind our software solution, the Digital Product Selector, is as simple as it is brilliant: No more endless searching in the product jungle, but finally finding and buying the right products online quickly and easily!
Carsten and Ben started with the idea to develop a buying guide for laptops. Within a short period of time, a first prototype was created and it didn't take long for companies to approach us to get "just that" for their online shop. In the meantime, due to the demand, our software solution is especially designed for B2B sales. Our Digital Product Selector has emerged from the purchase advice for laptops, which we are constantly developing with new features. Today we are specialized in B2B companies with products that require explanation and the Digital Product Selector is successfully used by more than 20 medium-sized and leading companies.
It is not easy to address customers in the right way, especially online, because websites or shops still rely mainly on content and catalogues. This contradicts the purchasing behavior of the digital natives, i.e. especially those who make purchasing decisions today. At the end of the product search, the customer has received a lot of information, but still does not know what the right product for his project is. This problem has driven us to develop our software, which supports the customer in the search for the right product in a similar way to a personal customer advisor in a store - just online and fast and easy.
Behind FoxBase is a growing team that is dedicated to the Digital Product Selector and the customers every day. Our founder, Carsten, is a computer scientist with 8 years of experience in IT consulting and specializes in software development, data mining and IT architecture. As an economist and with several years of experience as project and department manager for the largest Swiss retailer, Ben is responsible for content product development as well as controlling, marketing & sales. Together they bring the know-how to guarantee high quality, complemented by the other qualities of our developers, sales specialists and marketers.
Our office is located in the centre of Düsseldorf and can be easily reached by any means of transport. We have our own office in a modern modern building complex with everything you could wish for (incl. table football 😉).