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Introduction to Getting Started

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I. The steps of the creation of a selector

Log in with your login details at and follow the step-by-step instructions below to create your selector.

  1. Log in
  2. Create a new selector
  3. Decide on general settings
  4. Understand the logic of a question tree
  5. Question tree - create question levels
  6. Generate incompatibilities
  7. Upload products
  8. Configure the matrix
  9. Structure the results page
  10. Design the thank you page
  11. Produce the lead management
  12. Analyze insights

II. How is Getting Started being used?

The goal of Getting Started is to provide you with a quick understanding of how to build a selector. Therefore, the most essential features of the digitizer are used and explained. Some additional features are elaborated later in the documentation part. Begin with step 1 of Getting Started and click your way through the individual steps using the “Next” button. Step 1 starts with the creation of a selector in the digitizer and step 8 concludes with how a selector is integrated into the website.

After you have worked through these 8 steps, you will have acquired a general feel for the digitizer.

III. What is a (digital product) selector?

The primary aim of the Product selector is to provide the customer with a product recommendation from a wide range of products according to their specific requirement needs.

The special thing about the Digital Product Selector developed by FoxBase is that all customers of the companies that use the Digital Product Selector get to the right product in the shortest possible time without any prior knowledge. And this process is completely automated.

These selectors are constructed in the so-called Digitizer The digitizer contains all the necessary tools to create, edit and adapt your selector to your personal liking.

The digitizer is the Construction kityou need to digitize your sales.

With the help of an example, we will illustrate how a selector is built in the digitizer.

Imagine that Malfarben GmbH sells various products for painting and varnishing needs online. Let's first focus on the Product category: colors. Malfarben GmbH sells 600 different color products, but not every product is suitable for every application. Thus, the customer is in an impenetrable product jungle and despite filter functions on the Malfarben GmbH website, the product range is neither transparent nor comprehensive.

During the Qualification and purchase process there are questions that keep cropping up. Those can be queried with a selector and therefore the potential customer is being pre-qualified. This previous knowledge can feed into the conversation with the sales representative. Furthermore, the salesperson understands the potential customer's current position in the sales cycle. Furthermore, the entire product recommendation process can be mapped in a selector. This means that no more time is lost on the part of the customer or the salesperson.

In order to guide its customers to the right product faster, easier and cheaper, the sales department of Malfarben GmbH decided to include a selector for the "colors" product section on their website. This selector leads the customer to the right product in a few moments.

Subsequetly, you will find out how this color selector is built in the digitizer in 8 steps.Moreover, some functions of the digitizer are going to be explained using a simplified example.

For example, a question level of the color selector can later look like this:

Example question levels
Question level 1
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We look forward to every inquiry about the Digital Product Selector. Let's digitize B2B sales sustainably together!

phone+49 211 1586 4066
addressOststrasse 10, 40211 Düsseldorf