The customer journey has changed rapidly since the beginning of the World Wide Web. Potential customers research online and want to find the best product for them as quickly as possible. ...
What is a lead? A lead implies a record in marketing and sales language, and the term means to lead and direct. In marketing, a lead is a person who...
What is sales intelligence? As already teased, sales intelligence is all about data. More specifically, it is an umbrella term for those software and tools that make sales...
There are clear differences in B2B and B2C, but one thing remains. It is people who make the purchasing decision. And especially in B2B, the customer as a person is often neglected. But he just wants...
Benjamin Dammertz: In our webtalk a while ago we talked about the different aspects of a digital transformation, ie strategy, technology, data and culture. Especially on the last two issues...
You can twist and turn it how you want, if you want to be successful in the long term, you have to work with KPIs. This also applies, or even in particular, to sales, because that ...
You want to draw the attention of a potential customer, convince him of the products and persuade him to make a purchase. Needless to say, everyone has to be the best...
Digitization strategies: best practice with Evonik "Leading Beyond Chemistry" - translated into German, this means something like "leading beyond chemistry". That is the promise that Evonik, one of the...
What successful digital sales looks like Best practice with Christine Wietscher from Telekom Deutschland GmbH Deutsche Telekom has made DIGITALIZATION a top priority. This shows …
Best practice with LANXESS Why is sales support so important? Well, quite simply: Without sales there is no business. Sure, marketing plays a crucial role in acquisition and...
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