Many companies use the so-called cross-selling and upselling methods during and after the sales process. These are two different practices that are intended to help your customers purchase additional products...
In recent years, the term omnichannel has been the buzzword in marketing and sales. Multiple channels are used to offer a company's customers a consistent experience across all channels...
Search engine optimization (SEO), search engine advertising (SEA) and search engine marketing (SEM) belong to the search engine result pages, also called Search Engine Result Page (SERP). SERPs always have a similar structure. The …
Until the start of the COVID-19 pandemic in 2020, the use of digital technologies for customer contact was hardly integrated into the everyday work of B2B salespeople. Trade fairs and customer appointments were usually...
In the following article we will explain what gamification is all about in B2B and how you can use this technology profitably in your company. Definition of gamification: What is it about? The …
Definition of Omnichannel E-Commerce Omnichannel is one of the predominant sales approaches in B2B sales. Several channels are used here in order to be able to offer the customer a uniform experience across all channels...
Open innovation instead of closed innovation Up until now, innovation processes have often taken place within one's own company. With closed innovation, the company's own developers, researchers and employees form the basis for new (product) ideas. ...
An Introduction to Smart Contracts One of the most notable features of the blockchain is its decentralization. It is capable of being shared by all entities of the blockchain network, making the...
Definition: “Social selling is the process of developing relationships as part of the sales process. This is done by finding interested parties via social networks such as LinkedIn, Xing, Twitter, Facebook or Pinterest, ...
The customer is king, right? "The customer is king." This saying is familiar to everyone, but is this the reality? If we're being honest, that's wishful thinking or a corporate goal...
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