Industry: Pharmaceutical and chemical industry

Industry: Pharmaceutical and chemical industry

Best Practice: Merck Surface Solutions

Best Practice: Merck Surface Solutions

Best Practice: Merck Surface Solutions

How the pharmaceutical and chemical company markets products that require explanation

How the pharmaceutical and chemical company markets products that require explanation

Product: Medicines, Chemicals, and Laboratory Supplies
Target Audience: Pharmaceutical Companies, Life Sciences Research Facilities, and Chemical Industry

Product: Medicines, Chemicals, and Laboratory Supplies
Target Audience: Pharmaceutical Companies, Life Sciences Research Facilities, and Chemical Industry

About Merck

About Merck

About Merck

Merck is a leading global company in the fields of pharmacy, chemistry, and life sciences. Since its founding in 1668 in Germany, the company has evolved into an innovator offering a wide range of products and services. Merck focuses on the development of pharmaceuticals, research solutions, high-quality materials, and performance materials.

Merck is a leading global company in the fields of pharmacy, chemistry, and life sciences. Since its founding in 1668 in Germany, the company has evolved into an innovator offering a wide range of products and services. Merck focuses on the development of pharmaceuticals, research solutions, high-quality materials, and performance materials.

Added value for Merck

Added value for Merck

Flexible adaptability in the backend

Easy integration with other systems

More conversions also via digital channels

Goal

Goal

Goal

Efficient lead generation and product development

Acceleration of the consulting process and automated quantity calculation

The main goal of the Cosmetic Blend Selectors is to generate leads on one hand and to support customers in the development of their products on the other. By using this tool, customers should be able to bring their products to market quickly and cost-effectively. The tool not only enables insight into availability and prices, but also offers the possibility to request quotes, order samples, or purchase pigments directly. The aim is to significantly shorten the sales cycle and at the same time enable individual digital consultation.

Result

Result

Result

The Cosmetic Blend Selector

The result of this strategic alignment is the successful deployment of the Cosmetic Blend Selector. Customers can now independently check availability and prices, request quotes, order samples, or purchase products directly—without having to wait for a sales representative. This leads to a significant reduction in the sales cycle and enables Merck to optimize lead generation and effectively support customers in product development. The seamless transition from analog to digital consulting options provides a holistic approach to meet changing customer requirements.

Let's talk

contact@foxbase.de

+49 211 1586 4066

Oststrasse 10,

40211 Düsseldorf

Let's talk

Oststrasse 10,

40211 Düsseldorf

contact@foxbase.de

Let's talk

contact@foxbase.de

+49 211 1586 4066

Oststrasse 10,

40211 Düsseldorf

English

Product

References

Resources

Inside FoxBase

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Contact sales

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FoxBase platform

FoxBase platform

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Contact sales

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FoxBase platform

FoxBase platform