Man or machine – is that really the question? More and more automation and artificial intelligence are being used in B2B sales. This can be a relief, but at the same time salespeople and consultants are worried about...
Sales 4.0 is characterized by increased transparency, fast pace, digitization in all areas of the company and the collection of a wide variety of information from customers. On this basis, various trends can be derived that in ...
At the latest since the COVID-19 pandemic and the rapid increase in digitization, the concept of sales 4.0 has become particularly popular. In parts, it is reminiscent of the term Industry 4.0, in which ...
Our top 3 measures The previous blog article shows that the need for the competence of salespeople within the consultation is constantly increasing due to comprehensive subject areas, in this case the question of sustainability...
What does "sustainability" mean in sales? At the beginning it is important to understand the difference between ecological sustainability in terms of finite resources and sustainability in terms of customer relationships and processes within the ...
What is virtual reality? Virtual Reality (VR for short) can be translated as "virtual reality" and is mainly used in the areas of entertainment and marketing, but especially at trade fairs and ...
What is augmented reality? Augmented Reality can be loosely translated as "augmented reality" and has so far been used primarily in the areas of marketing and entertainment. The reality will...
Definition Metaverse - What does it actually mean? The metaverse in the form that many entrepreneurs imagine does not yet fully exist. A clear and consistent definition of what...
Sales software and artificial intelligence are already part of modern sales. In the future, there will be new and exciting ways to improve customer service based on artificial intelligence. The customer approach ...
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