09/21/2021 | 9:00 a.m. to 1:00 p.m.

The online event on the subject of "Digital Strategies in B2B" in the leading industrial sectors
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Digital [IN] 2021

The Digital [IN] - Digital Industry Forum brings together pioneers and digitization experts from the leading industrial sectors in Germany. With this online event, we are offering a new platform for stimulating discussions, best practices and innovative ideas on the subject of "digital strategies in B2B".

The goal of Digital [IN] is the cross-company exchange on sustainable strategies as well as the change in the market approach in industrial companies from leading German sectors. Don't just see the speakers in streaming, but also talk to them directly in Q&A.

Get your free ticket for the now Digital [IN]! Registering for the newsletter is your ticket to our event so that we can send you all the important information about the event as well as high-quality content on the subject of digitization.

Why participate

Added value of the event

  • collect ideas
    Discover innovative ideas on how your company can keep up with digitization and network with experts.
  • Learn best practices
    Get to know best practices for digitization in your industrial sector: shown by the big players.
  • Finding solutions together
    Solve burning digitization problems together with experts and like-minded people from your industrial sector.
  • Participate online
    It has never been so convenient and easy to find out more. Digitization in industry is just a click away.
  • Contest
    We are giving away exclusive places in a PIM or Scope workshop as well as in a gin tasting.

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What awaits you

Program overview

9: 00-9: 10 a.m.
Welcome with Benjamin Dammertz and Chérine De Bruijn
9: 10-9: 30 a.m.
A virus as a digitization accelerator? Status quo in B2B
Dr. Björn Bringmann (Deloitte)
09: 30-10: 00 a.m.
Panel discussion
The new normal! How B2B companies organize digitization
Moderation: Florian Rinke (Rheinische Post)
Participant: Dr. Salima Douven (Henkel dx), Nora Alfen (Wayra / Telefónica), Alexander Hauser (ImmoScout24), Rolf Fellmann (AngelEngine and dSales Plus)
10: 10-10: 30 a.m.
Let's play
Who will be the digitalization champion?
Interactive game for all participants
10: 30-10: 50 a.m.
An emerging industry: lead generation as a business model
Simon Stolz (Publicis Sapient)
10: 50-11: 10 a.m.
AI meets sales. Best practices with FoxBase
Carsten Dolch (FoxBase)
11: 10-11: 30 a.m.
11: 40-11: 50 a.m.
Hail of questions
Has drinking gin become more digital, Peter Jauch?
Peter Jauch (mobile-action GmbH)
11: 50-12: 10 a.m.
Unused potential in B2B
Benjamin Minack (lack of resources and GWA)
12:10 p.m.-12: 50 p.m.
Panel discussion
"Deal closed! Improve customer contact with digital means "
Moderation: Victoria Blechman (company moversXshakers UG)
Participants: Sascha Poggemann (Cognigy), Tanja Sprehe (Pöppelmann), Dr. Catharina Müller-Buschbaum (Accenture), Dr. Holger Geissler (ipOcean)
12: 50-13: 00 pm
Graduation with Benjamin Dammertz and Chérine De Bruijn
Our experts at a glance

Speaker: inside

Chérine De Bruijn
Entrepreneur & Founder
“Positive, professional and full of power” - Chérine De Bruijn is known and valued for this personality in her network. The founder of CORPORATE KITCHEN® will host the Digital [In] for the second time.
Dr. Bjorn Bringmann
Managing Director | Lead AI Institute | The Garage | Deloitte Consulting GmbH
Björn Bringmann is a management consultant and expert in the field of artificial intelligence. He demonstrated his know-how in numerous lectures and publications, including on strategy development and digital transformation in companies.
Benjamin Minack
CEO & Founder | resource shortage | GWA President
Benjamin Minack is not only CEO and founder of ressourcenmangel, a consulting agency for convergent communication, he is also president of the GWA (Association of Communication Agencies), angel investor and author.
Carsten dagger
CEO & Founder | FoxBase
He is one of the two founders of FoxBase GmbH. Fascinated by databases, he worked for several years as an IT consultant in a consulting company. Today he sells the Digital Product Selector, a SaaS solution for digitizing B2B sales.
Dr. Salima Douven
Head Open Innovation & Incubation | handle
Dr. Salima Douven started at Henkel in 2008 in the Adhesive Technologies division and has been part of the Group's digital transformation from the start. Before that, she developed the B2B corporate brand at the automotive supplier and family company Keiper.
Nora Alfen
Senior Venture Development Manager | Wayra / Telefónica
Nora Alfen accompanies numerous startups in the Open Innovation Hub of Telefónica Deutschland and heads the 5G Tech Lab, which offers young founders and startups the opportunity to develop pioneering new 5G applications.
Alexander Hauser
Head of Marketing Communication & Brand | ImmoScout24
Conference twitterer, motorcycle enthusiast, old man hip-hop and Denmark fan - that's his brief summary of his vita. He is an expert in the field of digital communication and strategy development.
Dr. Catharina Müller-Buschbaum
Managing Director, Industry X | Accenture
She has more than 15 years of practical experience in the chemical industry, particularly in the areas of R&D, technology, marketing, controlling and cross-functional transformation programs. She has been with Accenture since April 2021.
Simon pride
Manager Data Strategy | Publicis Sapient
He is an enthusiastic digital consultant with a research background in quantitative marketing, including at the chair for digital marketing at WHU. As an expert in data science and digital business models, he is involved in multi-year projects for various DAX companies.
Tanja Sprehe
Head of Digital Sales | Pöppelmann
Change is the constant in your professional life. This has enabled her to work in areas such as sales, consulting, marketing and digital transformation. At Pöppelmann she is responsible for strategic topics in the area of sales.
Sascha Poggemann
COO & Founder | Cognigy
Sascha Poggemann founded Starup Cognigy in 2016, which most recently raised an investment of 44 million. With their conversational AI, companies are automating customer communication - and they are already doing it very successfully.
Victoria Blechman
Co-Founder | moversXshakers UG
She is a freelance presenter, event and project manager and has been active in the startup scene for almost 10 years. With her colleague Caro, she founded moversXshakers UG in 2018 with the aim of supporting the Cologne startup ecosystem with new events, programs and contacts.
Dr. Holger Geissler
CEO | ipOcean
Dr. Holger Geissler is CEO / CTO and B2B strategy expert. His topics: social selling, innovation and personal branding. In addition, he founded the ipOcean network for more collaboration and information exchange with trust.
Frank Stampa
Head of Sales | FoxBase
Frank Stampa is Head of Sales at FoxBase. He knows the challenges of digitizing a B2B company and knows which cornerstones must be laid in order to digitize sales in the long term.
Rolf Fellmann
Director AngelEngine and CEO of dSales Plus
Rolf Fellmann has been active in the tech scene for over 30 years, primarily in business development and in establishing successful sales and technology partnerships on a national and international level.
Florian Rinke
Editor | Rheinische Post
Florian Rinke is a business editor at Rheinische Post. There he mainly deals with startups and digital topics, including in the weekly Gründerzeit newsletter or the Gründerzeit podcast. In 2020 his book "Silicon Rheinland" was published.
Peter Jauch
Adventure creator | mobile-action GmbH / about GIN Tonic
After many gin and tonics and a few years in the media world, it was time for Peter Jauch that the world got its first coffee table book on the trend spirit gin: GIN. Since then, some pleasure projects have been implemented, in Switzerland and Germany.
Benjamin Dammertz
CEO & Founder | FoxBase
Benjamin Dammertz is the founder and CEO of FoxBase and the creator of the Digital [IN] event. As an economist and with several years of experience in strategic marketing, he is now primarily responsible for marketing, sales and finance & controlling at FoxBase.
FoxBase GmbH

About the organizer

Makers of Digital [IN] is the FoxBase GmbH, a software company from Düsseldorf. With the software solution they have developed, numerous companies from small businesses to DAX 30 corporations have already digitized B2B sales.

Learn more about FoxBase
To ask?

Your contact person:

Gabriela Nikolova
Event manager

For journalists

Press releases

Review: Digital [IN] 2020 to look up

You have that Digital [IN] 2020 lost? Then look at ours YouTube channel past. There you will find all panel discussions and keynotes from last year and many other live talks with digitization experts from the B2B industry.