Digitize successfully? The electronics industry in Germany is a step ahead of some in this respect. For example, more and more companies are relying on system solutions, which not only give the company a unique selling point ...
The Digital Forum der Industrie devoted an hour to digitization in the chemical industry. Terms such as chemistry 4.0 or digitization were mentioned. You can find out what this means...
The first Industry Digital Forum 2020 is over. Craziness. We look back satisfied and relieved. The focus was on the exchange of digital strategies in B2B - and that is ...
Digitization strategies: best practice with Evonik "Leading Beyond Chemistry" - translated into German, this means something like "leading beyond chemistry". That is the promise that Evonik, one of the...
What successful digital sales looks like Best practice with Christine Wietscher from Telekom Deutschland GmbH Deutsche Telekom has made DIGITALIZATION a top priority. This shows …
Best practice with LANXESS Why is sales support so important? Well, quite simply: Without sales there is no business. Sure, marketing plays a crucial role in acquisition and...
Best practice with ifm Mario Holt has been working for ifm for 15 years, where he gained many years of experience as a product manager and is now the main department head for content and campaign management. "For ifm...
When the lightbulb was invented in 1879, according to numerous sources, digitization was still a long way off. Everyone knows Edison as the inventor of the lightbulb. Strictly speaking, Edison has the ...
What matters in the sales cycle and what urgently needs to be worked on But let's get back to the quality that keeps the customer coming back. In B2B sales, it is not only crucial...
The digitization of sales is long overdue, every company knows that today - unfortunately often only in theory. The problem becomes particularly clear in studies such as the "Digitization Index for SMEs 2019/2020" by ...
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