FoxBase Blog

Customer Journey in B2B: How to analyze your customer's journey

There are clear differences in B2B and B2C, but one thing remains. It is people who make the purchasing decision. And especially in B2B, the customer as a person is often neglected. But he just wants...

Blogtrends

Change in B2B sales: Customers want to be advised digitally and yet individually

Individuality. Sustainability. Digitalization. Buzzwords 2021. Everyone throws them around, demands change, progress. In modern B2B sales, the three areas go hand in hand, but not just since ...

Blogtrends

How Covid-19 has changed B2B sales

It's 2:00 p.m. sharp and the office phone is ringing. "Hello, I would like to speak to Mr. Dammertz. I have an appointment with him.” “Yeah, wait a minute… He should be online by now…

Blogtrends

Sales tools at a glance: 5 must-haves for modern sales

The gradual development towards digitization has created a wealth of new sales tools that are intended to support the sales of tomorrow. As a sales expert, you are now faced with a mammoth task: month after month...

Blogstrategies and methods

Short interview on data literacy

Benjamin Dammertz: In our webtalk a while ago we talked about the different aspects of a digital transformation, ie strategy, technology, data and culture. Especially on the last two issues...

Blogstrategies and methods

Defining sales figures and using them correctly: What matters in B2B sales

You can twist and turn it how you want, if you want to be successful in the long term, you have to work with KPIs. This also applies, or even in particular, to sales, because that ...

Blogbest practices, Inside FoxBase

Happy Birthday to us: 5 years of FoxBase!

FoxBase in its infancy: How a school friendship became a company When we tell how the FoxBase story began, we have to rewind much further than "just" the five years: Our beginning will be...

Blogtrends

Trends in B2B sales 2021

In a digital age, the markets are changing rapidly and the trends in B2B sales are also changing with progress. Buyers in the B2B market are getting younger. Today it is mostly…

Blogstrategies and methods

The purchase decision process: How customers shop in B2B

You want to draw the attention of a potential customer, convince him of the products and persuade him to make a purchase. Needless to say, everyone has to be the best...

Blogbest practices

Digital Foundation for the Construction Industry - Digital Forum of Industry 2020 (Part 4)

Four hours of concentrated knowledge with 17 speakers from three of the leading German industrial sectors - that was our Digital Forum of Industry 2020. Even in the last hour, in the hour ...

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