Digital Distribution

Definition of Omnichannel E-Commerce Omnichannel is one of the predominant sales approaches in B2B sales. Several channels are used here in order to be able to offer the customer a uniform experience across all channels...

Open innovation instead of closed innovation Up until now, innovation processes have often taken place within one's own company. With closed innovation, the company's own developers, researchers and employees form the basis for new (product) ideas. ...

An Introduction to Smart Contracts One of the most notable features of the blockchain is its decentralization. It is capable of being shared by all entities of the blockchain network, making the...