FoxBase Blog

Digitizer Day 2023: Trends in B2B Commerce

FoxBase's digital customer day entered the third round: this year, too, the exchange with customers and the presentation of the new features of the digitizer were in the foreground. ...

Blogtrends

3 sales automation must-haves

Sales people spend a significant part of their working day processing tasks that can be automated with the right applications. Various sales automations can be used to free up capacity for tasks that require a...

Blogtrends

5 tips for successful referral marketing

When it comes to new potential customers, recommendation marketing is often used – i.e. customers recommend products or services. The voice of the customer shows a higher potential for credibility ...

Blogtrends

Holacracy in the company: more agile than ever before?

What is Holacracy and how does it work? Holacracy describes a concept for the most agile organization of companies and their projects. The term was first introduced...

BlogSales 4.0

Virtual Reality in B2B: Creating new experiences for customers

What is virtual reality? Virtual Reality (VR for short) can be translated as "virtual reality" and is mainly used in the areas of entertainment and marketing, but especially at trade fairs and ...

Blogtrends

What does the future of B2B look like?

For a long time, B2B commerce was only seen as a digital catalog with the ability to place orders. The focus was often not on the customer himself, but on the products that are offered ...

BlogInside FoxBase

Working student for Team Lead Team Talent

How did you come to FoxBase back then? I had already gained professional experience in a software start-up in the HR department and I really wanted to stay there - both in the HR area and ...

Blogbest practices

KPIs in B2B marketing: Key figures for more transparency

During the customer journey in particular, data is generated that can be used for various analyzes - all within the framework of the GDPR, of course. However, if the customer journey does not take place because your ...

Blogstrategies and methods

SEM, SEA and SEO: The basics of content marketing simply explained

Search engine optimization (SEO), search engine advertising (SEA) and search engine marketing (SEM) belong to the search engine result pages, also called Search Engine Result Page (SERP). SERPs always have a similar structure. The …

Blogbest practices

Best Practices: How the pharmaceutical and chemical company Merck markets products that require explanation

Digital consulting at Merck In recent years it has become clear that customers no longer want to wait for sales to visit them, customers want the right solution themselves...

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